Database Management

Data cleansing
Over time, companies change, people move. Sending information to people who left the company months or even years ago is unlikely to return any response at all, and your marketing budget is wasted if spent targeting companies that have changed their business model, moved offshore or gone into administration.

Marketing targeted at the relevant decision makers and budget holders generates a better response than contacting departments without knowing the names of the key individuals.

Having accurate, clean data ensures that your marketing campaigns are appropriately targeted and return the best possible results. We call through a list identifying and correcting details as we go – names of key contacts, company size, address, and even the name of the company, to ensure your data is up to date.

In any form of marketing - the quality of the data is the essential foundation and having up-to-date information facilitates the success of any campaign.

Database Management
Your company probably has lots of information regarding current customers, past sales opportunities – whether won or lost - and various contact details from previous campaigns. While revisiting this data can often seem like a huge task, ignoring it represents many lost opportunities for sales.

It is obvious that keeping existing customers is just as important to the bottom line revenue as chasing new business. Too often marketing strategies focus solely on attracting new prospects, leaving your current customers to fend for themselves or take their business elsewhere. How many subscription renewals or support contracts have lapsed simply because you forgot to follow up with the client in time?

We can keep contact with existing customers, identifying and addressing their changing needs and concerns, and enhancing opportunities for you to present new products to them.

We can work through the results of previous marketing campaigns too. By taking a fresh look at potential customers who may have been lukewarm in the past but who could now have different needs or be receptive to a more targeted approach, we can generate return from your past endeavours. And our clear system of grading and recording calls allows data to be collated in a clear, usable format that can be used to get results in the future.